Sport Marketing

Sport Marketing
By:Paul Blakey
Published on 2011-05-05 by Learning Matters



This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

This Book was ranked at 41 by Google Books for keyword sport.

Book ID of Sport Marketing's Books is woJEDgAAQBAJ, Book which was written byPaul Blakeyhave ETAG "q0angeYLmpg"

Book which was published by Learning Matters since 2011-05-05 have ISBNs, ISBN 13 Code is 9780857250926 and ISBN 10 Code is 0857250922

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Book which have "224 Pages" is Printed at BOOK under CategorySports and Recreation

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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