Sports Marketing

Sports Marketing
By:Matthew D. Shank,Mark R. Lyberger
Published on 2014-10-03 by Routledge



Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

This Book was ranked at 20 by Google Books for keyword sport.

Book ID of Sports Marketing's Books is 9mavBAAAQBAJ, Book which was written byMatthew D. Shank,Mark R. Lybergerhave ETAG "scSLO9KmWlE"

Book which was published by Routledge since 2014-10-03 have ISBNs, ISBN 13 Code is 9781317743446 and ISBN 10 Code is 131774344X

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Book which have "704 Pages" is Printed at BOOK under CategoryBusiness and Economics

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