Introduction to Sport Marketing

Introduction to Sport Marketing
By:Aaron C.T. Smith,Bob Stewart
Published on 2014-12-17 by Routledge



Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

This Book was ranked at 20 by Google Books for keyword sport.

Book ID of Introduction to Sport Marketing's Books is BnjfBQAAQBAJ, Book which was written byAaron C.T. Smith,Bob Stewarthave ETAG "lZwwjjRB2Ns"

Book which was published by Routledge since 2014-12-17 have ISBNs, ISBN 13 Code is 9781317691457 and ISBN 10 Code is 1317691458

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Book which have "324 Pages" is Printed at BOOK under CategoryBusiness and Economics

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