Global Sport Marketing

Global Sport Marketing
By:Michel Desbordes,André Richelieu
Published on 2012 by Routledge



Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

This Book was ranked at 36 by Google Books for keyword sport.

Book ID of Global Sport Marketing's Books is wZUVsfKzLBsC, Book which was written byMichel Desbordes,André Richelieuhave ETAG "mm+IYTf9H5M"

Book which was published by Routledge since 2012 have ISBNs, ISBN 13 Code is 9780415507202 and ISBN 10 Code is 0415507200

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Book which have "194 Pages" is Printed at BOOK under CategoryBusiness and Economics

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