The Sport Star

The Sport Star
By:Barry Smart
Published on 2005-09-15 by SAGE



Why are sport stars central to celebrity culture? What are the implications of their fame? Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.

This Book was ranked at 30 by Google Books for keyword sport.

Book ID of The Sport Star's Books is 6au4acjGkOIC, Book which was written byBarry Smarthave ETAG "ZNq6EfdqyD4"

Book which was published by SAGE since 2005-09-15 have ISBNs, ISBN 13 Code is 9780761943518 and ISBN 10 Code is 076194351X

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "217 Pages" is Printed at BOOK under CategorySocial Science

This Book was rated by Raters and have average rate at ""

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