Cases in Sport Marketing

Cases in Sport Marketing
By:Mark A. McDonald,George R. Milne
Published on 1999 by Jones & Bartlett Learning



Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

This Book was ranked at 14 by Google Books for keyword sport.

Book ID of Cases in Sport Marketing's Books is f0HVw0MKrdcC, Book which was written byMark A. McDonald,George R. Milnehave ETAG "2uxKivAsAHI"

Book which was published by Jones & Bartlett Learning since 1999 have ISBNs, ISBN 13 Code is 9780763708634 and ISBN 10 Code is 0763708631

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Book which have "351 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "3.0"

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